The full archive

All work.

Six bodies of work, browsable by category — team identity, insignia, stationery, apparel, digital, and brand systems.

01 · Team identity

Full identity systems for athletic organizations.

Logos, uniforms, sponsorship graphics, and gameday assets built to hold up on a jersey and on a flyer alike.

Tsunami Beach Ballers 12U pinSupport Tsunami Softball flyerTsunami Fastpitch open practice flyerTsunami Fastpitch fundraiser raffle flyer

Tsunami Fastpitch

Thunder Softball wordmarkBeach Thunder wordmarkJax Beach Thunder sponsorship flyerJax Beach Thunder Joseph's Pizza fundraiser flyer

Jax Beach Thunder All Stars

Jax Beach Softball palm tree circle logoJax Beach Softball jersey wordmarkJax Beach Softball outline wordmark

Jax Beach Softball

02 · Hardware

Challenge coins, medals & trading pins.

Engraved detail work designed for die-strike production — for military units, sports teams, and small businesses.

Virginia Cardinals baseball coin Impact Gold Texas softball coin Florida Impact softball coin Indios Baseball 14U coin Central Edge Kentucky 8U coin King Neptune Navy challenge coin East Bay Legends 10U baseball coin East Bay Legends 9U baseball coin Navy Chief comic book challenge coin Crosby Owlz baseball coin SERMC Goat Locker challenge coin South San Francisco baseball pin Tullahoma Fusion softball coin Tribe Baseball 12U coin Tsunami Beach Ballers 12U pin Caliber Collision $1M Team West challenge coin
03 · Stationery

Invitations & paper goods.

Watercolor and hand-lettered suites for weddings and celebrations — from save-the-dates through RSVP cards.

Floral wedding invitation suite
Peach floral wedding invitation
Watercolor joint baby shower invitation
04 · Apparel & Accessories

Apparel & accessories.

Artwork prepped for screen print and embroidery alike — team tees, caps, and drinkware built for the realities of production, from one-color roster shirts to multi-thread embroidered logos that hold up at small sizes.

USS Harry S. Truman Flying Squad tee, front badge
USS Harry S. Truman Flying Squad tee, back skull and axes
WRNMMC Junior Enlisted Association tee, front and back
U.S. Navy Mustangs tee, black and coyote colorways
U.S. Navy Mustangs tee, front crest
USS Detroit Chief's Mess tee, front and back
LCSRON2 tee, front and back
Vets Helping Vets Virginia State Meeting tee, front and back
Team snapback cap and Tsunami Fastpitch tumbler
Neptune Beach sun and palm embroidered cap
05 · Digital

Social, web, and campaign graphics.

Gameday scoreboards, flyers, and campaign assets built to stay legible at every screen size.

BestBet Jacksonville Food Truck Rally flyer
Awareness campaign social graphics
Pool Services and Such website hero
Tsunami Fastpitch Instagram post - suit up fundraiser
Tsunami Fastpitch Instagram post - suit up fundraiser 2
Tsunami Fastpitch sponsor thank-you post
Tsunami Fastpitch open practice and tryouts flyer
Tsunami Fastpitch fundraiser raffle flyer
Support Tsunami Softball flyer
Jax Beach Thunder All Stars sponsorship flyer
Jax Beach Thunder All Stars Joseph's Pizza fundraiser flyer
06 · Branding

Logo systems & style guides.

Foundational identity work for small businesses and event organizers — a mark built to hold up everywhere it needs to show up.

Nicole Cruz

About

I'm Nicole.

A visual graphic designer based in Jacksonville, Florida. My work spans branding, illustration, and production-ready design for teams, small businesses, and event organizers who need their identity to survive contact with the real world: embroidery machines, coin dies, and Friday-night gameday chaos.

Every project starts the same way — figure out where the piece actually has to live, then design backward from that constraint. A pin has an inch. A coin has two sides. A jersey has a wash cycle. Working inside those limits is where the good ideas usually show up.

Case study

Pool Services & Such.

A full identity build for a local pool maintenance company — logo design, stationery, apparel, vehicle wrap, and a launch website — built around a badge mark that reads clearly from a business card or the back of a service van. The brief was small-business budget with big-brand consistency: one mark, applied cleanly everywhere it needed to show up.